Sunday, 26 May 2024

In Technolgy

Lally Madia: The Rising South African Influencer on TikTok

Meet Lally Madia, a beautiful young South African influencer that has taken the social media world by storm with her incredible dance moves. She is an inspiring story.

With her passion for dance, Lally has grown her TikTok, Facebook, and Instagram following by creating videos of herself dancing to some of the most popular modern street dances in South Africa.

Lally's journey to social media fame began when she started to share her dance videos on TikTok. Her videos quickly gained traction and before she knew it, she had thousands of followers. Her popularity on TikTok led her to create accounts on Facebook and Instagram, where she continued to share her amazing dance videos.

In an interview, Lally told me her story that began in 2011, but exploded in 2021 and 2022.

You have rapidly grown yourself as an Influencer on TikTok, Instagram and Facebook, when did you start, and why? The first account was Facebook, created in 2011, IG in 2015, TikTok in 2021. My TikTok followers grow my FB and IG. I joined TikTok because it is the in thing. One day I decided to join a challenge that made me trend on TikTok. Within two days I had over 2 million views, and have now gone over 4.5 million views. From that time, I decided to give people the content that people want. 

Which one do you love creating content on, TikTok, Facebook or Instagram, and why? I prefer TikTok more because that’s where I have a lot of followers and my videos get more views there.

Who inspires you as an influencer? I go with Somizi. He really inspires me.

How do you make money from your channels on these social media platforms? I make my own by promoting products and new music from different artists.

What kind of Brand work are you open to doing for businesses in South Africa? As a dancer and a woman of many talents, I’m open to working with any Brands which will help me grow, not just in SA but all over the world.

Another dance style that Lally has become known for is Amapiano. Amapiano is a popular genre of South African house music that has gained a lot of popularity in recent years. Lally's Amapiano dance videos are full of energy, with her body moving fluidly to the beat of the music.

Lally has also created videos of herself dancing to Gqom, Sbujwa, Kwaito, Afro House, and Hip Hop. Each dance style has its own unique characteristics, and Lally has mastered them all. Her videos are full of personality and charisma, with Lally's infectious smile and positive energy shining through in every frame.

Through her dance videos, Lally has built a strong following on social media. Her videos are loved by people of all ages, but she has a particularly strong following among teenagers and young adults. Her dance videos have become a source of inspiration and entertainment for young people across South Africa and beyond.

Lally's success on social media has not gone unnoticed. She has been approached by brands and companies who want to collaborate with her on social media campaigns. Lally has worked with brands in the fashion, beauty, and entertainment industries, and she has quickly become a sought-after influencer.

For Lally, dancing is not just a hobby, it's a way of life. She loves the way that dance brings people together and helps to break down barriers. Through her dance videos, she hopes to inspire others to pursue their passions and to never give up on their dreams.

Lally is a talented and beautiful young South African woman who has taken the social media world by storm with her incredible dance videos. Through her dedication and hard work, she has built a strong following on TikTok, Facebook, and Instagram, and has become a sought-after influencer. 

Lally's dance videos are a source of inspiration and entertainment for young people across South Africa and beyond, and we can't wait to see where her journey takes her next.

Here are some of the modern street dances in South Africa that are popular among teenagers and young adults:

Pantsula: Pantsula is a street dance style that originated in the townships of Johannesburg. It involves fast footwork, body isolations, and a lot of freestyle improvisation. This dance style has a strong hip-hop influence and is popular among young people.

Gqom Dance: Gqom is a style of house music that originated in Durban, South Africa. The dance style associated with this music involves a lot of stomping and intricate footwork. Gqom dance has gained popularity among young people in recent years.

Sbujwa: Sbujwa is a dance style that originated in Soweto, South Africa. It involves a lot of leg work, foot shuffling, and body isolations. Sbujwa is often danced to kwaito music and has become popular among young people in South Africa.

Amapiano Dance: Amapiano is a genre of South African house music that has gained popularity in recent years. The dance style associated with this music involves a lot of free-flowing movements and body isolations. Amapiano dance has become popular among young people in South Africa, particularly in the urban areas.

Kwaito Dance: Kwaito is a genre of South African music that originated in the townships of Johannesburg. The dance style associated with this music involves a lot of slow, sensual movements and body isolations. Kwaito dance has been popular among young people in South Africa for many years.

Afro House Dance: Afro house is a genre of house music that originated in South Africa. The dance style associated with this music involves a lot of fluid movements, body rolls, and footwork. Afro house dance has become popular among young people in South Africa in recent years.

Hip Hop Dance: Hip hop is a genre of music that has become popular all over the world, and South Africa is no exception. The dance style associated with this music involves a lot of body isolations, popping, locking, and freestyle improvisation. Hip hop dance has a strong following among young people in South Africa.

These are just a few of the many modern street dance styles that are popular among teenagers and young adults in South Africa.

As an influencer with a large following on both Instagram and TikTok, Lally presents several potential marketing and advertising opportunities for South African brands. Here are some of the ways that brands could work with Lally:

Sponsored posts: Brands could pay Lally to create sponsored posts on her social media accounts. These posts would feature the brand's products or services, and Lally would promote them to her followers. Sponsored posts are a common way for brands to reach new audiences and generate buzz around their products.

Product reviews: Lally could also review products on her social media accounts. Brands could send her their products to try out and share her thoughts with her followers. This is a great way for brands to get feedback on their products and to generate buzz around new product releases.

Social media takeovers: Brands could work with Lally to take over her social media accounts for a day. During the takeover, the brand would create and share content on Lally's behalf, promoting their products and services to her followers.

Event appearances: Lally could make appearances at events on behalf of brands. This could include anything from product launches to brand activations. Her presence at the event would help to generate buzz and attract a larger audience.

Affiliate marketing: Brands could work with Lally on an affiliate marketing basis. Lally would promote the brand's products or services to her followers, and would receive a commission on any sales that she generates.

Brand ambassadorship: Finally, brands could work with Lally on a longer-term basis as a brand ambassador. Lally would promote the brand's products or services over an extended period of time, and would help to build brand awareness and loyalty among her followers.

Overall, Lally's large following on social media presents many potential marketing and advertising opportunities for South African brands. 

By working with Lally, brands can reach new audiences and generate buzz around their products and services.

Cabanga Media Group publishes of thoughtful economic and business commentary magazines and online media, in several African markets, that include South Africa, Botswana, East Africa Community, Ethiopia, Egypt, Nigeria, and Zambia.